The vision and mission of your business
What is your dream for your business? Is it to successfully provide for yourself and your family? Create lasting value to your community? Answering these questions will help you create the vision and mission of your business.
The vision of your business is defined by its purpose and what you want for it in the future. For example, a chocolate vendor’s vision might be:
“To promote and honor the Mesoamerican origins of chocolate in the Bay Area.”
Your mission is how you will achieve your vision. For example:
“To share the taste of Mesoamerican chocolate by using high quality ingredients sourced from small farmers in Latin America.”