Loading...

Vision, Mission, and Business description

The vision and mission of your business

What is your dream for your business? Is it to successfully provide for yourself and your family? Create lasting value to your community? Answering these questions will help you create the vision and mission of your business. 

The vision of your business is defined by its purpose and what you want for it in the future. For example, a chocolate vendor’s vision might be:

“To promote and honor the Mesoamerican origins of chocolate in the Bay Area.” 

Your mission is how you will achieve your vision. For example:
“To share the taste of Mesoamerican chocolate by using high quality ingredients sourced from small farmers in Latin America.”

Elevator Pitch

You are the best sales person and representative of your own business. You need to be able to briefly and clearly explain who you are, what your business does, and your business needs. One method is to create an elevator pitch. The purpose of an elevator pitch is to “sell” your business in less than 30 seconds and grab the attention of your potential clients and others. Here’s an example of an elevator pitch for a  meeting with a potential client:

Hello, I’m Daniela Vargas. My company, Vargas Designs, provides professional logo and design work to small businesses at an affordable cost. If you need a new logo or design for your business, please contact me at email@email.com. 

 

Try following this template to create your elevator pitch:

Hello, I’m [ your first and last name ]. My company, [ company name ], provides [ your services/products ] to [ your target market ] by [ your solution ]. [ Ask ]. 

 

Here are some tips to help you get started: 

  1. State who you are and introduce your company.
  2. Tell the person you’re speaking with exactly what you or your company do. Give an example of the services you offer!
  3. Describe how you, your company, or your product meet a social need.
  4. Wrap it up with an ask. Be clear about what you are looking for!

 

Practice your elevator pitch as much as you can! Take note of what works well and what you can improve. 

 

Scroll to Top
Click Here