The person at the center of all of your marketing efforts is your customer. To better understand your customer, it’s helpful to know whether you’re running a business that sells directly to businesses (B2B), or directly to people/consumers (B2C).
B2B means your business provides services or products to a business so they can in turn provide value to their customers. An example of this is selling design services to a food company so they can package their new pasta. Or, perhaps you sell tools to auto shops so they can provide a service to their customers.
In a B2C scenario, your business sells goods and services directly to people as individuals. One example is a bakery. While you may have a few catering orders from other businesses in the area, most of your customers are families from the community. You sell directly to the customer.