Though any one could purchase from you, your clients are those who shop from you the most. What are some characteristics your average customer shares? In order to market well to your customers, you have to understand their demographics, needs, values, buying styles, interests, and attitudes towards technology because these attributes, amongst others, can affect how they purchase from you.
To create your target customer profile, think about what your average customer looks like, how your customers reach you, and what products or services they purchase from you. For example, let’s imagine you own a barbershop in the suburbs of Los Angeles. Your target customers are men between the ages of 18-45, who prefer visiting barber shops over beauty salons and they are willing to pay more for a haircut because they value attention to detail. They earn between $2,500 and $4,000 per month and they value high-quality work, time efficiency, and self-care.
Knowing this information is important if you plan on charging $35 for a haircut. For example, your customer has to be comfortable paying for it, while for others, $35 might be too costly, leading them to pay $15 at another salon. For others, $35 is worth the price for the experience and attention to detail. It’s important to know additional characteristics, such as their attitude towards technology. For example, if your clients are comfortable using technology, you may integrate an online appointment-booking system. Here are some questions to help you get started.