With social media, you can connect with your audience in a very broad or direct manner. Observe the social media platforms that your target market is using. If they tend to avoid certain social media platforms, then it doesn’t make sense for you to market to them on that platform. Instead, concentrate your energy by being in the same online social space as them. Use powerful images and compelling videos to tell the story of you, your business, your product or service, and how it solves their problems. Use social media to start adding value to their lives before they even become a customer. With social media you can also promote advertisements targeted to your audience. These ads help you to raise awareness of your business, reach new leads, and stay visible with your current customers. With social media advertising, you can reach people based on a variety of factors such as their geographic location, job title, interests, education level, and more.
Some social media platforms, such as Facebook, also have Groups designated as spaces where people can connect with another based on their specific interests, such as mountain biking, baking, childcare, dance music, and thousands of other interest areas. You can join these groups to spread the word about your business, and to also learn from these prospective customers about how their interests, needs, and wants are changing.
Keep in mind that while anyone can use social media, there are trends in terms of who uses which platforms. For instance, Facebook is popular among GenerationX and Baby Boomer generations. Instagram is aimed at Millenials and GenXers. Twitter has a broad following across multiple segments. LinkedIn, however, is primarily used by professions of all demographics in order to network and to share and find knowledge and opportunities. Hootsuite is a program that can help you to schedule, manage, and track your social media messaging across multiple social media platforms.