Placement is where and how you are selling your products or service. How are you conducting business? Do you have a physical location? Do you sell online? Are you mobile? Or are you hybrid? Defining how you are doing business will help you define where to find your customers and how your customers can find you. Here are some questions to help you decide how you will be selling your goods and services:
If your target customer is local, does your business have a physical location?
Do they spend a lot of time online or on their phone? If you sell online, do you ship or deliver? Do you offer your services virtually or in person?