Every bit as important as the product or service you provide is the marketing you will do to promote yourself and your business. Marketing is work designed to get you more work. It’s especially important in helping you know your customers and how you can make a better product or service to meet their needs and wants.
Marketing is more than just promotion, although that is a big part of making a competitive business or service. Marketing consists of five fundamentals that, when taken together, can help distinguish you from others in order to make you more appealing to customers.
In this topic area, we’ll explore the five fundamentals of marketing (sometimes referred to as the 5 Ps of marketing) to better understand how both you and your customers can benefit from the value you provide.