The first fundamental to marketing is the product. This term is interchangeable with the term service. Basically, you are examining what it is that you or your company provides in exchange for money or other items of value.
How do you know that you are offering the right product or service for the right audience? When you start to see sales. But in order for that to happen, you need a very good understanding of your target market’s needs and wants. Then, you can offer a product or service that is designed to add value to their lives by addressing any problems they have, or in helping them seize opportunities.