Originally from Lagos, Nigeria, Tobore Oweh was born to two creative and entrepreneurial parents; a musically inspired father who played the saxophone for legends like Fela and a mother who owned a dental clinic, which she named after Tobore.

Despite relocating to America at an early age, Tobore’s deep-rooted love for her culture and background kept her grounded as her passion for design evolved. After freelancing with an array of notable companies in the floral and design industry, she relocated to Los Angeles in 2018 and launched The Petal Effect, a floral and design brand and boutique that caters to client well-being by creating meaningful moments of self-care and community. As an avid lover of vibrant, bold colors and a sprinkle of glam, it is Tobore’s hope to share the true essence of flowers and the colorful magic they bring to any space or special moment.