Define Your Product

The first fundamental of marketing is the product (or service).

What products and/or services will you offer?

You need a strong understanding of your target market’s needs and wants. Your product or service should be designed to add value to your clients’ lives.

Products are tangible goods like food, furniture, clothing etc. It’s important to understand the features of your product in order to sell its benefits.

If you are offering professional services, having an honest understanding about your skills and which of them excites you the most can give you a good sense of which direction to lead your business.

As you develop your product or service, think about what benefits it brings to your clients. Your customers will purchase from you to meet a need they have. So, think about why your customers are buying your products. Does your product help customers have a healthier outlook on life? Do your services make them feel safer? Do you offer convenience by helping them save time and money? 

For example, getting a haircut provides more than a trim. For many clients, a new haircut can make them feel like they enhanced their beauty and can boost their confidence. Understanding the benefits of your product or services will help you define the need you are meeting.